How to Write LinkedIn Posts With AI Without Sounding Like LinkedIn
For most of August I did something slightly unhealthy. I drafted every...
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Category: Marketing
The Em Dash Study: Measuring AI Fingerprints Across 10,000 Paragraphs
The first time it registered for me was a client email in early 2025....
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Business Name Ideas: Seven Methods for Finding a Name People Remember
Last month I set out to name a small coffee subscription for a client...
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The On-Page SEO Checklist to Run Before Every Publish
I have published enough posts to know that the writing is the easy par...
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What Is a Content Brief? A Working Definition From Someone Who Writes Them Weekly
My first content brief exists because of a draft I could not publish....
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Email Subject Lines That Improve Open Rates, With Examples
Open a random inbox on a Monday morning and the math is not kind. A kn...
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How to Fix Repetitive Sentence Openings in Your Writing
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GEO explained: how to get your blog cited by ChatGPT and Perplexity
For the past five months I have started most workdays the same way: co...
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When to Update an Old Post vs. Write a New One
I run a blog that has crossed a few hundred published posts, and somew...
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10 Blog Intro Examples That Hook Readers in the First Line
Here is the uncomfortable part of blogging that nobody warns you about...
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How to Do a Website Content Audit: The Exact Step by Step Process
Here is what a recent audit of a 218 post client blog turned up: 74 of...
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